Designer Profile 3: Scarlett Wesley
Place
of Employment
Scarlett is currently employed at the University of Kentucky
in Erikson Hall. She specializes in retailing and tourism management. She is
also the director of graduate studies here at the University of Kentucky
Biography
Scarlett attended undergraduate school and graduated with a major
in marketing. She has also attended graduate school with a focus in retail and
consumer science. She was a teaching assistant and loved working with students.
She has worked with the Lego corporation at the North
American corporate office. While working at Lego she witnessed a competition
within the company. The competition was designed to promote sales of Lego toys
to young girls. A factory employee won the competition and Scarlett learned
that everyone in a company can have a great role in the success of a company.
She also taught at the University of South Carolina for six
years. Some of her early efforts in design took place in Connecticut while she
worked in allocation and planning. She worked in a toy department. She looks at
jobs not as a final destination, but as a learning experience to better
herself.
Current
Position in Design
As stated previously, Scarlett currently works at the
University of Kentucky. She teaches her students how to take a product from
start to finish and how to make consumers buy a product. She points out the
significance of color as well as that color is influential to consumers in
guiding them to make a purchase. She works with brands that are influential to
the United States as well as the World.
She also has her students design plaid that will be entered
into a competition to be the next official plaid of the University of Kentucky.
Whichever plaid design wins the contest is sold in the bookstore as well as
other local stores. The revenue from this plaid design goes to education abroad
scholarships.
Speculation about where design will be
heading
Scarlett believes that design is leading more to a “buy it
now” concept. Concepts of product design is known to the consumer around six
months in advance. Consumers are not able to buy the product yet. She also
mentions the concept of fast fashion. The wait time from an idea to the final physical
product is cut down significantly. This increases the need for domestic
production because of the elimination of import time.
Designer Profile 4: Ebrahim Poustinchi
Place of Employment
Just like Scarlett Wesley, Ebrahim currently works at the
University of Kentucky. He works in the School of Interiors. Unlike conventional
designers, he relies heavily on computers to create concepts of his designs.
Biography
Ebrahim has acquired his Bachelor’s degree at the University
of Iran. He spent his time post-graduation at UCLA practicing robotic design.
After he graduated from UCLA he immediately began to teach. He utilizes both the
conventional form of design as well as graphic design to create his final
product of design.
Current
Position in Design
Ebrahim currently practices with the design of robotics. One
of the main projects that he has worked on is titled “Project Rebobble”. He
utilizes cell phones outfitted with applications to control his robots.
He also has worked on a project with 4D graphics which are
branding as well as advertising. It is a media package that is connected
through design.
Speculation about where design will be
heading
Ebrahim discusses the future of design through the use of
what he titles the Amethyst Cluster. The Amethyst Cluster is both graphic and
interior design. It also uses a combination of materials, the elements are both
big and small. There is an established hierarchy that represents the inside as
well as the outside.
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